3 offers to boost leads on your website

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Finn Dollimore

Webflow Expert | Designer
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In today's competitive digital landscape, having effective offers is crucial for maximizing leads on your Webflow website. In this blog post, we'll explore the three types of offers that form the foundation of a high-converting and high-performing website. We'll delve into strategies to make your leads click and convert, and we'll reveal the best offer among the three. So, let's get started!

Understanding the Importance of Offers

Offers play a pivotal role in increasing the likelihood of turning site visitors into leads and fostering meaningful interactions with your business. To boost lead generation on your website, it's essential to have better offers and more of them. However, it's equally important to position these offers as valuable to both the client and the customer.

After all, people don't readily provide their email addresses or invest their time without expecting something valuable in return. This is precisely why generic phrases like "Contact us" or "Learn more" fall short as compelling value propositions or offers.

The Three Types of Offers for Maximum Lead Conversion:To optimize lead generation on your Webflow website, I recommend implementing the following three types of offers:

Primary Offer

The primary offer is the most critical offer on your website, as it involves a lead actually engaging in a sales call with someone from your team. To make this offer irresistible, position it as a high-value consulting call. By emphasizing that leads will gain valuable insights, such as free demos, quotes, evaluations, or audits, you elevate the perceived worth of the call.

Avoid using the term "sales call" to prevent potential leads from being deterred. Instead, opt for terms like "Free Consultation," "Free Audit," "Get a Free Quote," or "Discover a Free Session." Each of these alternative labels showcases the client-centric value of the call, enticing leads to take action.

Secondary Offer

Building Trust, Capturing Emails, and Establishing Expertise:While not all leads are ready to jump on a sales call immediately, a secondary offer bridges the gap and serves multiple purposes. Firstly, it allows you to build trust with the lead by offering a free resource in exchange for their email address.

Secondly, it helps position your brand as an expert in your industry. There are two options for secondary offers

Video Content

Video-based offers, such as webinars, mini-courses, or video case studies, are highly engaging and hold the viewer's attention for longer periods. By presenting yourself on video, you establish familiarity and trust, creating a solid foundation for a subsequent sales call.

PDF Resources

Alternatively, you can provide a downloadable PDF resource, such as a report, industry guideline, ebook, cheat sheet, or checklist. Ensure the PDF delivers raw value to the client, providing them with practical insights and actionable information.

Crafting an Effective Offer

To create an effective offer, start by identifying the key questions your leads have that need answering. Once you have a list of these questions, you can formulate an eye-catching title for your offer that resonates with your target audience. Additionally, define the outcomes or benefits the lead will receive upon engaging with the resource.

By clearly articulating these outcomes in the offer, you increase the likelihood of users clicking and providing their email address. Remember, the aim is to offer tangible benefits that directly impact their business, ultimately encouraging lead conversion.


Incorporating compelling offers on your Webflow website is vital for engaging potential leads. By offering free value through primary and secondary offers, you establish trust, capture email addresses, and position your brand as an expert.

The primary offer, a strategy or consulting call, showcases the immediate value leads can gain, while the secondary offer, whether in video or PDF format, builds trust and nurtures leads until they are ready to engage further. Crafting enticing titles and clearly communicating the outcomes of your offers will boost user engagement and lead conversion. So, get started and watch your leads soar!

Remember to utilize these strategies in combination with other effective techniques, such as compelling content, captivating visuals, and optimized website design, to maximize your lead generation efforts on Webflow.