How to design content (so people will READ)

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Finn Dollimore

Webflow Expert | Designer
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How to Capture Attention in the Age of Shorter Attention Spans

In an era dominated by platforms like TikTok and Instagram, people's attention spans are shrinking rapidly. The consequence? Website content is often overlooked and left unread. To combat this challenge, it's crucial to understand the principles of effective content design and how to make your website content visually appealing to engage users. In this blog post, we will explore key strategies to optimize your content for increased engagement.

Embrace the Power of Simplicity:

One fundamental principle of content design is to present less content. Walls of text can overwhelm and discourage readers. Instead, break up your text into manageable chunks using headings, subheadings, and captions on images. By structuring your content effectively, you make it more accessible and inviting to readers.

Visual Hierarchy

When designing website sections, consider the visual hierarchy of your content. Start with a captivating heading that grabs attention. Follow it with a concise subheading and a compelling call to action. By using images strategically, you can convey value propositions or data points that illustrate the benefits of your product or service.

Bite-Sized Information

Long paragraphs can be daunting and deter readers. Opt for bullet points or short paragraphs to highlight key information. This approach makes it easier for users to skim through the content, absorbing essential details quickly. Bullet points act as visual cues, attracting the reader's eye and directing their attention to the most critical points.

Eyebrow Headings and Color

To provide additional context and attract attention, incorporate eyebrow headings above sections. These concise headings add clarity and guide readers through the content. Use contrasting colors to make these headings visually striking, ensuring they stand out amidst the rest of the text. Color can be a powerful tool to draw attention and create an aesthetically pleasing experience for users.

Utilize Design Elements

Incorporate design elements such as color and space to enhance the overall visual appeal of your content. Thoughtful use of colors can evoke emotions and establish a cohesive brand identity. Ample white space between sections and paragraphs creates a sense of clarity and makes the content more scannable and digestible.


In a digital landscape where attention spans are diminishing, it's essential to adapt your content design to capture and retain users' attention. By implementing the principles discussed in this blog post, you can create visually appealing and engaging website content. Remember to break up text, use headings and bullet points, and leverage design elements to make your content easily consumable. With these strategies, you can optimize your website for improved user engagement and make a lasting impression on your audience.